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LUDICBook 20 min
LUDIC
LUDIC · KNOXVILLE, TN
Book 20 min

Your website, minus WordPress. One published price.

Lark · Ludic's scanner

Meet Lark.
It's a scanner, not a person.

Lark reads public business websites at dawn, writes down what it measures, and emails the owner when the numbers say something is wrong. Nathan reads every email before it sends.

See a sample report Stop Lark scanning you

05:12 EDT · Lark is a scanner · Nathan is a person

#01 / Lark's log

What a morning looks like.

A sample of the kind of thing Lark writes down. Every line is a reading, a skip or a rule it kept. No names, no domains.

Lark's log · Sample
  1. Sample, 05:12: Read a homepage, mobile speed, 28/100.
  2. Sample, 05:12: WordPress version in the page source, 6.2, current is 7.1.
  3. Sample, 05:12: Plugins seen loading, 17.
  4. Sample, 05:13: Checked against Wordfence Intelligence, 1 published vulnerability.
  5. Sample, 05:13: Pages counted from the sitemap, 11, under 25.
  6. Sample, 05:14: Skipped: a marketing agency, not a fit.
  7. Sample, 05:14: Skipped: emailed in the last 90 days, rule kept.
  8. Sample, 05:15: Contact page load on a phone, 4.8s.
  9. Sample, 05:16: Drafted one email, signed Lark, waiting for Nathan.
  10. Sample, 05:17: Skipped: on the do-not-contact list, rule kept.
  11. Sample, 05:18: Security certificate, valid.
  12. Sample, 05:19: Reply "no" received, off the list.

Sample events. No names or domains, and the times are illustrative.

#02 / What Lark checks

Four readings. You can run every one yourself.

Only public pages. Every number is stored with the time and the URL it came from.

Lark · speedsample · 05:12
  1. 01 / Homepage28/100 on mobile speed
  2. 02 / Contact page4.8s to load on a phone
  3. 03 / Check it yourselfPaste your address into pagespeed.web.devsource → pagespeed.web.dev
Stored with the time and the URL.Sample
// lark can't log in to your site. it doesn't know how.
#03 / Plainly

What Lark does, and what it doesn't.

Does
  • Reads public pages, the same ones any visitor sees.
  • Stores every number with the time and the URL it came from.
  • Checks plugins against Wordfence Intelligence, a public vulnerability database.
  • Sends one email, signed Lark, and says it's a scanner in the first line.
  • Hands the conversation to Nathan the moment you write back.
Doesn't
  • Log in to your site. It doesn't know how.
  • Call, text, message on LinkedIn or leave comments. Email only.
  • Pretend to be a person, or sign as Nathan.
  • Write to Ludic's clients, or anyone emailed in the last 90 days.
  • Send anything Nathan hasn't approved, for the first four weeks.
#04 / The email

The one Lark sends.

Built only from stored readings. The values here are a sample; the business doesn't exist.

Inbox · 1 of 1Sample

Sample Heating & Air site scan

Lark <lark@ludic.example>to you
9:04 AM

Hi Sam,

I'm Lark. I'm a scanner, not a person. I read websites at dawn. This morning it was sample-heating.example: WordPress 6.2, current is 7.1. 28/100 on mobile speed. Your contact page takes 4.8s to load on a phone.

Nathan at Ludic moves sites like yours off WordPress: $6,000 once, or $500 a month for a year. 14 days. Nothing changes except what's underneath.

Reply “send it” and Nathan emails you the full report. Reply “no” and I'll never scan you again.

Lark

Ludic's scanner · Ludic, a GoodCraft LLC studio, Knoxville TN · postal address

Sample valuesNo linksThe plan: no tracking pixelsUnder 80 words
  1. 01 / First line

    Says it's Lark and that Lark is a scanner. Nobody should have to wonder.

  2. 02 / Middle

    Three numbers you can check in a browser, and the price: $6,000 or $500/mo × 12, up to 25 pages.

  3. 03 / Last line

    Reply “send it” and Nathan, a person, sends the full report. Reply “no” and Lark never scans you again.

What “send it” gets you
#05 / The rules

The rules Lark follows.

Written down before it sent anything. Lark can't change them. Only Nathan can, and he publishes the change here.

  1. 01No measurement, no claim.Every number traces to a stored reading with a time and a source.
  2. 02No tracking pixels.The plan: none, in any email.
  3. 03Nathan approves every email by hand.For the first four weeks, nothing sends without his OK.
  4. 04Some people are never contacted.Ludic's clients, anyone talking with Nathan, anyone emailed in the last 90 days.
  5. 05Email only.No LinkedIn, no texts, no calls, no comments.
  6. 06Weekdays, 8am to 4pm your time.Thirty emails a day per mailbox, at most.
#06 / Fair question

How did Lark get my email?

From public business sources: Google business listings, state license boards, trade association directories, and a business data provider (Clay) that lists owners of companies your size.

Lark only writes to businesses, never to personal addresses it can find. It skips agencies, franchise headquarters, nonprofits and government offices.

Lark finds it. Nathan fixes it.

If you'd rather talk to the person, book 20 minutes. Bring your URL and leave with the price and the date.

See a sample report