Your HVAC site,
minus WordPress.
Your trucks run on schedule. Your website runs on plugins nobody remembers installing. Ludic moves it off WordPress for $6,000, and your booking button, call numbers and financing page stay exactly where they are.
$6,000 or $500/mo × 12 · up to 25 pages · 14 days is the plan
Service-area pages, financing, the emergency number.
57.8%
of Southeast HVAC company sites run WordPress. 233 of 403. The most of any trade Lark scanned.
Ludic's own crawl · Oct 2026 · 16 Southeast metros
What matters on an HVAC site, and how it moves.
- 01 / The count22 pages, 10 of them townsTen towns, ten pages.
- 02 / The URLs/service-areas/maryvilleSame URL, same title, same description./service-areas/* → kept
- 03 / RankingsRedirects where anything movesPermanent, so Google and old links follow.
What stays, and what goes.
4 things stay exactly where they are. 4 go away.
- Booking buttonServiceTitan, Housecall Pro or Jobber.
- Call numbersCall tracking, and the emergency number in the header.
- Service areasEvery town page, and its Google rankings.
- FinancingFinancing and maintenance plan pages.
- Plugin updates and the renewals that come with them
- The page builder that slows your phone visitors down
- The “who still has the login?” problem
- A contact form that emails one person and stores nothing
On HVAC sites, specifically.
- 0124%pay for call tracking whose data goes nowhere. No CRM on the site, nothing saved with the form.
- 02233HVAC sites on WordPress in the 16 metros Lark reads. Each one gets rescanned monthly.
- 0325pages is where the published price stops. HVAC sites with a page for every town often pass it. That's normal, and it gets counted, not guessed.
More HVAC numbers land here as Lark scans.
One number, before any work.
$6,000
or $500/mo × 12. Up to 25 pages. 14 days is the plan.
- Design
- $4,500 or $375/mo × 12
- Convert + Design
- $9,500 or $800/mo × 12
- Keep, from month 13
- $120/mo or $1,200/yr
- Hands, Nathan makes changes
- $300/mo
- Over 25 pages
- Nathan counts, then quotes
What owners ask first.
What does an HVAC company website cost?
Moving your site off WordPress is $6,000 for up to 25 pages, or $500 a month for 12 months. If your service-area pages take you over 25, Nathan counts them and quotes one fixed number first.
Will my service-area pages keep ranking?
They keep their URLs, titles and descriptions. Any URL that has to change gets a permanent redirect, so Google and your old links follow it.
Does my booking software still work?
Yes. ServiceTitan, Housecall Pro and Jobber widgets are embeds. They move over as they are and get tested on the preview before the switch.
What happens to the emergency number and the financing form?
The emergency number stays in the header, tap-to-call on phones. The financing page and its form or lender link move over and get tested like everything else.
Do I have to do anything during the 14 days?
A 20-minute call, a WordPress login, and clicking around a preview link. 14 days from call to switch is the plan.
What if I want a new look later?
Design is $4,500 any time after, on the same engine. Or do both at once for $9,500.
Twenty minutes. A price and a date.
Bring your URL. Nathan counts your pages and gives you one number and a switch day, or a plain “this isn't a fit.”