Data5 min read
What 403 HVAC websites run on.
We read 403 HVAC company websites across 16 Southeast metros. 233 run WordPress, the most of any trade we looked at. What that means for owners.
Read the noteWhat the numbers say.
Lark reads trade websites at dawn. These are the numbers, with how they were measured, and what they mean for an owner. Plus a few essays on how Ludic works.
Counts only. No business is ever named.
Data4 min read
The $635 a year nobody budgets for.
A typical WordPress plugin stack renews at about $635 a year, before hosting or anyone's time. Here's the itemized list, at renewal prices.
Read the noteEssay4 min read
Why Lark says it's a scanner.
Lark, Ludic's scanner, says "I'm a scanner, not a person" in the first line of every email. The rules it follows, and why a bot should never pretend.
Read the note3 notes · 2 data · 1 essayHow Lark measures: the Lark page
Twenty minutes. A price and a date.
Nathan answers. Lark is the scanner. Bring your URL and leave with the price, the date and what moves.